Webflow Developers
Webflow's existing web presence was optimized for designers and no-code users. Reaching a developer audience required a distinct visual language and tone — one that felt native to how developers think and work, while still showcasing the craft and expressiveness the platform enables.
I led the development of a page purpose-built for developers — working closely with cross-functional design partners and collaborating with N4 on the hero animation. The result is a page that earns credibility through its execution: monospace type, structured grid systems, and interactions that go far beyond what most expect from a marketing page.
Hero grid animation
On page load, animated gridlines cascade across the screen and distort organically around the Webflow W mark on hover, giving the page a living, technical quality.
Fully playable foosball game
Built in Webflow using GSAP, with Cursor and Claude supporting the implementation. Each rod tracks mouse position and vertical movement; clicking triggers player spin and ball kick. First to three wins.
Developer-coded aesthetic
Monospace typography, structural grid lines, and purposeful load animations were chosen to signal craftsmanship and speak directly to a technical audience without compromising the Webflow brand.
