IBG Social

Summary

IBG Social is a platform built by Evryone that connects citizens with municipal services and local community engagement tools in an easy‑to‑navigate social interface. I worked with their in‑house designer, who passed off the designs for me to develop into a fully responsive, performant site at ibg.social. The site communicates the core purpose of IBG Social — making it simple for residents to discover relevant information, participate in local activities, and interact with community resources — while aligning with the broader human‑centered mission of Evryone’s product portfolio.

Company

IBG Social

Year

2022

Site link

ibg.social

Challenge

IBG Social serves people with different levels of digital literacy and a wide range of needs. Some visitors arrive looking for specific events, others want to explore community news, and still others are seeking a way to connect with local programs or services. The challenge was to organize a diverse set of pathways into a coherent experience that feels approachable and intuitive from the first interaction. At the same time, the site had to reflect the thoughtful design language of Evryone’s ecosystem without feeling generic or templated, and it needed to perform well across devices for users in both urban and rural contexts.

Solution

I took the final designs from Evryone’s internal design team and built a front end that brings visual clarity, structural hierarchy, and performance to the experience. The navigation and layout are intentionally straightforward so that people can immediately find what they came for, with consistent visual cues that guide exploration without distraction. I focused on responsiveness and readability so that every page works fluidly whether someone is on a phone, tablet, or desktop. The implementation honors the design intent while optimizing for real‑world usage and accessibility, resulting in a site that feels both inviting and purposeful for anyone engaging with their local community through IBG Social.